For startup foundersFundraising2 min read

I'm about to start raising. Now what?

Short answer

Get your books and entity structure ready before a data room opens, not after a term sheet lands. The two things that actually slow a raise down (messy books and structure decisions nobody made on purpose) are cheap to fix ahead of time and expensive to fix on a deadline.

6–12 mo
Investors want to see you raising with runway to spare, not against a deadline.
Check your runway

Founders tend to think about fundraising as a pitch problem: nail the deck, nail the story, and the rest follows. It's also a paperwork problem, and it shows up at the worst possible time. Right after an investor says yes, when a data room request lands and the clock is already running. The pitch gets you the yes. What happens in the two weeks after the yes is what actually decides whether the round closes on schedule.

Start with the boring part: close your books every month, not “eventually.” A backlog of uncategorized transactions is the single most common thing that turns diligence into a scramble, and it's rarely because the business did anything wrong. It's usually just that nobody had time. Investors don't expect perfect books from an early-stage company. What they're actually reading is whether someone's been paying attention, and a six-month backlog answers that question before you've said a word.

While you're at it, check your entity structure now instead of during the round. Are you a C-corp? Does QSBS apply to the stock your early team is holding? Is your 409A even current enough to grant options to the people you're about to hire with this money? Each of these is a quick question to answer in a calm month and a genuinely stressful one to answer with a term sheet on the table and a lawyer waiting on your reply.

Know your dilution math before you're sitting across from a term sheet, too. Raise or bootstrap, seed or Series B: each path costs differently in equity, structure, and taxes down the line, and those costs compound with every future round. Knowing the real numbers ahead of time, not the rough version you did in your head six months ago, is the difference between making a decision and reacting to one.

None of this is exotic. It's the same checklist a CPA runs during diligence, just done on your own schedule instead of an investor's. If you want to go deeper before you start actual conversations, our Investor-Ready Financials Checklist walks through exactly what a data room needs, and the Funding Bible covers the tradeoffs between raise paths in more detail than fits here.

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